Who Is Phil Knight?
The childhood lesson learned by Nike founder Phil Knight. It was self-reliance and sports love. See an example of this, William W. Knight, father of Phil Knight (born 1938) and publishing a newspaper called Game and Egon General.
Friends, today we will know that one of the most favorite brands of footwear in the world is Nike, a multinational company of America, and it is the world’s largest manufacturer of athletics shoes.
Apart from this, it also manufactures some other sports items, such as – T-shirts, jackets, globs, hats and many other things like glasses. This is the reason that Nike is the most valuable brand in the sports business.
Friends, very few people probably know that the Nike company started with the name “Blue Ribbon Sports”, and its shoes were first started selling from the car’s Diggy.
So, friends, we know this interesting story of Nike from the beginning.
Friends, this business starts from 1962, when Phil Knight, who is doing MBA from Stanford University, thought about this business.
In fact, while Feel was doing MBA, he was given an assignment to write about small business and marketing plans.
Phil loved sports and running and that’s why he wrote about the shoes business. And while doing this assignment, the idea of making cheaper, stronger and better quality shoes came to his mind.
Phil Knight Business
Friends, the Blue Ribbon Sports Company was really in Phil’s mind so far, not really any company.
When Phil was given samples of Tiger Shoes, he first came to “Bill Burman” to sell him, who had been his sports coach during graduation.
Bill Borman liked that sample shoe very much and Phil’s business model also wooed him and he became Phil Knight’s business partner.
Later, Phil and Borman together formed a footwear company called “Blue Ribbon Sports” on January 25, 1964, with a capital of $ 1000. And then first of all, they made 300 pairs of shoes from the Japanese brand of Onitsuka, a shoe manufacturer in Japan.
Which he started selling outside of school with a car digg.
In his first year, he sold a total of 1300 pairs of shoes, from which he earned about $ 8000, and this earnings increased to $ 20000 the following year.
And then after using the car trunk as a counter for 2 years, in 1966 BRS i.e. “Blue Ribbon Sports” opened its first store in California.
Apart from this, Nike has also been the official kit sponsor of the Indian cricket team since 2005.
And once you start any work with positive mind, then success will definitely kiss you.